The proper response when anyone in the advertising department of a company proposes incorporating drag queens or any kind of gender bending into an ad campaign is to fire that person, escort them out of the building immediately, and then issue a press release naming and shaming them to discourage others from being so ridiculous.
I would be utterly shocked if Charlie Kirk's transgender-loving assassin's "girlfriend" isn't indicted as a co-conspirator in a few days, or at the very least for obstruction of justice or perjury. I find it virtually impossible that "she" didn't know that he was planning this. It's clear the monster did it because of Kirk's views on transgenderism. "She" already admitted that "she" received a message from the shooter that he (or they) needed to pickup the rifle he ditched in the woods. I think another shoe is going to drop real soon.