The proper response when anyone in the advertising department of a company proposes incorporating drag queens or any kind of gender bending into an ad campaign is to fire that person, escort them out of the building immediately, and then issue a press release naming and shaming them to discourage others from being so ridiculous.
Just like Richard Spencer. While much of Fuentes' criticism of Israel and Jewish power is accurate, he's a terrible political strategist and essentially a one issue voter (assume he even votes at all which is highly unlikely). He's a talented, yet disgruntled young man who's ideology is often scattered and flip flipping on anything and everything that doesn't have to do with Israel or Jews.